Michael Saylor reinforces his long-term Bitcoin strategy, signaling no plans to sell. Explore what this means for investors, crypto markets, and institutional adoption.
Last Updated: February 12, 2026 at 7:15 PM UTC +1
Published: February 12, 2026 at 5:47 PM UTC +1
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Human Written Content
Now we’re back with the one thing that Michael Saylor has made quite clear: No exit plan. And the executive chairman of Strategy, previously known as MicroStrategy, has again re-emphasized the company’s long-term Bitcoin plan. They are now declaring the firm does not plan to sell its holdings — even as volatility rose, and Wall Street grew more skeptical.
Saylor reiterated on public statements in recent days that Strategy does not regard Bitcoin as a trade, but as a permanent treasury reserve asset.
“We’re not going to be selling,” the company’s founder said, summarizing a philosophy that has been the hallmark of the company’s character since before that point in time.
Strategy started building up Bitcoin in 2020, turning what had been a traditional enterprise software company into one of the single largest corporate holders of the digital asset. The firm has acquired Bitcoin from cash reserves and stock offerings, in addition to taking debt financing ever since then.
That approach has turned Strategy into a sort of proxy investment for Bitcoin exposure in equity markets — often magnifying both gains and losses by the cryptocurrency’s movements.
Saylor’s recent remarks are made at a moment when the price of Bitcoin has recently again shown renewed volatility. Meanwhile, the stock of Strategy has come under scrutiny. Historically, the company’s stock has tracked closely with Bitcoin, sometimes with some overblown momentum in both directions.
It is popular with bullish crypto investors, who commend the firm for its resolve, while skeptics of the strategy say it leaves shareholders vulnerable to concentrated risk.
Still, Saylor has depicted Bitcoin as a better long term store of value than cash, or other assets. He has argued over and over again that having significant amounts of cash to store in an inflationary environment reduces purchasing power. Whereas Bitcoin, limited to 21 million coins, holds scarcity and long-term value.
This belief is not a theoretical concept for Strategy. The company has framed much of its capital strategy around building and holding Bitcoin indefinitely. Instead of trying to time the market, Saylor has encouraged a steady-state, market-driven approach to acquisition, buying in both booms and busts. Supporters describe the strategy as disciplined and visionary; detractors describe it as inflexible and risky.
Strategy’s stock has come under the spotlight more lately, as short sellers have written that either Bitcoin’s volatility or other macroeconomic trends could put stress on the company’s balance sheet. Worries have focused on convertible debt, and issuing of equity to finance acquisitions, which can dilute shareholders or raise leverage.
Should Bitcoin descend into a prolonged downturn — skeptics argue — Strategy could come under pressure to refinance its obligations under less favorable circumstances. Even so, Saylor argues the company was prepared for volatility. As he has argued before, Strategy’s debt is spread over years, and the company still has access to capital markets. To him, short-term price movements are just background noise as compared to Bitcoin’s long-term fate.
Saylor’s resolute position has generally taken hold among the larger crypto community. Many see Strategy as a corporate early mover that helped legitimize Bitcoin adoption among public companies and institutional investors. The firm’s aggressive accumulation strategy has also inspired other companies and investment instruments to adopt Bitcoin as one of their treasury selections.
But the strategy poses a precedent risk as well. The financial story of Strategy — unlike diversified tech companies — is now tightly knitted around the price of a single digital asset. Earnings reports frequently capture Bitcoin’s move from mark-to-market fluctuations, leading to large reported gains or losses as a function of accounting treatment and market conditions.
The question for investors is if Strategy is a software company with exposure to Bitcoin — or actually a leveraged Bitcoin holding vehicle selling software. The difference matters in assessments of valuation ratios and long-term growth profiles.
Saylor’s “no exit plan” announcement signifies Strategy’s identity is closely linked with the future of Bitcoin. Instead of hedging or diversifying away from its crypto holdings, the company seems determined to increase its exposure. In so doing, it is placing itself among the most high-conviction corporate bets of the modern financial sectors.
Whether that conviction proves visionary or overly focused is largely contingent on Bitcoin’s long-term progress. As it stands, Strategy is following the course. And according to Saylor, there is no plan to turn back.
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